Turkey aims to generate $55 billion in tourism revenue and welcome 63 million tourists in 2023, according to projections that Tourism Minister Mehmet Nuri Ersoy presented at a recent meeting while expressing confidence that the targets set for 2022 could also be achieved despite geopolitical tensions. .
According to the goals and projections for 2022 and the years to come, Ersoy presented during a meeting with senior officials of the ruling Justice and Development Party (AKP) at his headquarters, the per capita expenditure of foreign tourists are expected to be $870 and $1,200 in 2028. .
The country’s revenue from tourism activity is expected to reach $120 billion and foreign tourist arrivals are expected to reach 100 million in 2028.
During the meeting, the minister also expressed his optimism that Turkey could meet the targets of $35 billion in tourism revenue and attract 42 million international holidaymakers in 2022 despite potential challenges from the ongoing conflict in Ukraine.
“Currently, 125 promotional campaigns are underway to attract tourists from different countries. Our country-specific work is complete and all appropriate actions have been taken. I don’t think the Ukrainian-Russian tension will negatively affect Turkey,” Ersoy told AKP officials.
The V-shaped recovery the tourism industry witnessed last year could continue into 2022, he said, noting that there were no issues regarding early bookings.
In 2021, Turkey welcomed 24.7 million foreign tourists against 12.7 million the previous year, while the country’s tourism receipts jumped 103% from 2020 to 24.5 billions of dollars.
During the meeting, Ersoy also cited a survey which showed that 40% of tourists prefer resorts on the Mediterranean coast while 40% prefer the Marmara region. About 10% of respondents said their favorite destination was the Aegean region.