Investment advisory firm Trem Global has signed a deal with Burak Özçivit, a Turkish player with an international fan base who will serve as the company’s brand ambassador and promote Turkey’s economic stimulus plans in the markets of foreign investment.
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Trem Global to introduce Turkey to international investors with high profile actor Burak Özçivit (Photo: Business Wire)
Turkey: a dynamic place of investment
Thanks to its strategic position between Europe and Asia and its relatively young and skilled workforce, Turkey represents an attractive – and very dynamic – destination for foreign investment.
According to global management consultancy Kearney, the rate of foreign investment in Turkey increased by 35% – to about $ 4.6 billion – in 2020, despite the fact that during the same period, investments foreigners around the world fell 33%, mainly due to the Covid-19 pandemic.
Many observers attribute Turkey’s success in this regard to the generous set of incentives the country offers to potential investors. These include the granting of residency and / or citizenship rights to foreign nationals who make capital investments of $ 500,000 or more, purchase real estate worth at least $ 250,000, or create investments. local employment opportunities.
Global appeal, global reach
The international appeal of Turkish television series, many of which have attracted global audiences of several hundred million, has provided the country with unique opportunities to market itself to potential investors.
Özçivit has played leading roles in many Turkish TV series and films, many of which have attracted worldwide audiences. The actor said he was both “happy and proud” to have this unique chance to promote his country.
A short promotional film about the campaign, to be shot in the coming weeks, has generated considerable excitement among fans for the actor, who recently raised the upcoming project on his social media accounts.
“Our nascent partnership with Burak Özçivit will help us tap lucrative investment markets, especially New York, Toronto, London and Dubai. Burak and our company share the same goal: we both want to increase Turkey’s visibility on the world stage, especially among international investors. said Muhammet Torun. “It’s part of our long-term political goal of achieving – and maintaining – global reach.”