South African cricket legend Jonty Rhodes to promote Isuzu brand in India

CHENNAI: Isuzu Motors India has recruited former South African cricket legend and adventure enthusiast Jonty Rhodes promote the brand and the V-Cross in India.
The announcement comes at a time when ISUZU is rapidly establishing itself as a major player in the Indian pickup and utility vehicle market. Isuzu launched its latest ad, featuring Jonty Rhodes, highlighting the “Be the Game Changer” message in Mumbai today. Jonty drove the V-Cross to mark his association with Isuzu in India.
Isuzu has always celebrated sport and adventure over the years by proving its worth in some of the most demanding rallies in the world. It continues to build on its rally DNA in rallies like the Dakar, Silk Way Rally and the British Cross Country Championship (BCCC) to name a few, where Isuzu has carved out a niche for its reliability and performance.
Jonty Rhodes, known for this impressive and exceptional cricket career, continues to inspire many with his unstoppable pursuit of adventure, travel and sport.
“Jonty perfectly represents the brand’s values ​​and his association sums up what we intend to do in this country,” said Ken Takashima, Deputy Managing Director, Isuzu Motors India.
“Jonty Rhodes, an internationally renowned athlete, brings with him unique qualities that differentiate him as a ‘game changer’ in the world. locust. He continues to be an active adventurer, surfer and traveler. The Indian pickup market is growing strongly and we are seeing a strong inclination towards the V-Cross. We are pleased to have carved out a place for ourselves in the Indian commercial vehicle market.
Commenting on the association, Jonty Rhodes said, “India is a phenomenal country and I have had the opportunity to be closely associated with this country, to do new things and to meet new people. I am truly delighted to be associated with Isuzu in India and look forward to an amazing journey with the brand.

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