Russell’s Reserve® Bourbon and Wild Turkey® Distilling Co. support the Kentucky Distillers’ Association’s “Lifting Sprits Foundation” to increase inclusivity in the Bourbon community

That of the brand $20,000 the donation will continue to promote efforts that welcome diversity and opportunity within the state’s iconic industry

LAWRENCEBURG, Ky., July 27, 2022 /PRNewswire/ — Russell’s Reserve Bourbon and Wild Turkey Distilling Co. today announced a $20,000 donation to the benefit of the Kentucky Distillers’ Association (KDA) and its “Lifting Spirts Foundation”. The Lifting Spirits Foundation was established in 2020 with the goal of increasing the diversity of distilled spirits by funding education credits for black students, women, people of color, LGBTQIA+ and other underprivileged students. represented registered at Bourbon– certification courses related to University of Louisvillethe University of Kentuckyand Kentucky State University. This is the second year in a row that Russell’s Reserve will work hand in hand with the KDA to benefit the community and propel the next generation of distillers into the spirits industry.

Russell Reserve

“‘Reserved for All’ is more than a slogan for Russell’s Reserve – it’s a philosophy that drives us,” says JoAnn Streetportfolio ambassador for Wild Turkey Distilling Co. and granddaughter of the industry titan, jimmy russel. “We are committed to making Bourbon industry a more welcoming and inclusive place. Through the work the KDA is doing with the Lifting Spirits Foundation, we are seeing this happening in real time, and we are proud to continue our relationship in building a community of emerging leaders who truly represent a shining light into the future. enthusiastic about the industry. “

In addition to supporting the Lifting Spirits Foundation, Russell’s Reserve and Wild Turkey Distilling Co. have a strong internship program aimed at fostering the professional development of Bourbon the next generation of the industry.

Bourbon is more than what we do, it’s part of who we are as Kentuckians. Our fellowship aims to bring new voices, perspectives and personalities to the industry,” said Sara Barnes, director of industry responsibility and sustainability at the Kentucky Distillers’ Association. “The support of heritage brands such as Wild Turkey and Russell’s Reserve allows us to grow this great program and bring lasting change to our industry. We are grateful for their continued support.”

As a 501(c)(3) non-profit organization, the Lifting Spirits Foundation works directly with KDA members to educate the public about the Commonwealth distilled spirits industry through research efforts. charitable, educational, literary and scientific. With the support of its partners, the group is working to expand these scholarships to other colleges and universities in Kentucky, increasing opportunities for industry growth.

For more than 100 years, the Kentucky Distillers’ Association has advocated on behalf of the distilled spirits industry within the state, bringing together distillers, businesses, educators and government entities to ensure the Commonwealth remains the first Bourbon destination. Thanks to the work of the various members of the organization, the state of Kentucky produces an overwhelming majority of the Bourbon. From household names to emerging distilleries, the KDA is committed to educating, encouraging and supporting the next generation of distillers.

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano NV At the heart of Campari America are two legends of the American spirits industry. The first, Skyy Spirits, was founded in San Francisco in 1992 by the entrepreneur who invented the iconic SKYY Vodka. The second is the famous Wild Turkey distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskeys since the 1800s. The two companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unmatched in quality, innovation and style. , making it a top choice among distributors, retailers and consumers. Campari America manages the Campari Group’s portfolio in the United States with leading brands such as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell’s Reserve® , Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba ® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Bisquit & Dubouché® Cognac, Cinzano®, Mondoro® and Jean-Marc XO Vodka®. Campari America is headquartered in New York, New York. For more information about the company, visit,, Twitter: @CampariAmerica, Instagram: @CampariAmerica and Please enjoy Campari America brands responsibly and in moderation.

About the Kentucky Association of Distillers

Founded in 1880, the KDA is the voice of Bourbon and spirits problems. Its diverse composition produces the overwhelming majority of Bourbonfrom legendary global brands to emerging micro-distilleries building the next generation of America’s only native spirit.

Bourbon is part of from Kentucky most valuable industries, a boom $9 billion economic and tourism engine supporting more than 22,500 jobs with an annual payroll in mind $1.23 billion each year, more $285 million in local and national taxes and $1.8 billion in federal liquor taxes.

A key export product, the iconic industry is currently in full $5.2 billion construction boom, from innovative new tourist experiences to expanded production facilities, bottling centers and aging warehouses, all to meet the growing global thirst for Kentucky Bourbon.

Visit and to learn more.

Have fun Bourbon like a true Kentuckian – responsibly.



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