- DisruptAD’s Investment Supports ADQ’s Food and Agriculture Strategy to Create a Global Fresh Produce Platform
Abu Dhabi: Right Farm, a UAE-based disruptive B2B digital platform that sources fresh produce from local and international farms for the food and retail sector, announced today that it has raised $2.8 million in its seed funding round.
DisruptAD, ADQ’s venture capital platform, and Enhance Ventures, the venture capital studio for the Middle East, North Africa, Pakistan and Turkey (MENAPT) region, led the seed funding round, investing USD 2.8 million (AED 10.2 million) in the AgTech company. Funds raised will be used to support Right Farm’s rapid technology development and aggressive growth plans in the region.
Founded in 2021, Right Farm fills gaps in the fresh produce value chain in the UAE and MENAPT region through the development of technology that optimizes the sourcing and supply of fresh produce for businesses. Through an innovative platform, Right Farm’s one-stop shop uses predictive technology that facilitates routing, operations and purchasing, designed to provide a seamless and convenient end-to-end process from farm to fork. The company provides access to over 1,000 fruits, vegetables and microgreens, allowing businesses to place orders and receive delivery within 12 hours.
Elie Skaf, co-founder and CEO of Right Farm, commented : “The investment from DisruptAD and Enhance Ventures will help accelerate our startup journey and unlock access to ADQ’s growing food and agriculture portfolio. We have established product-market fit and are developing technology to modernize the fresh produce industry to ensure a seamless customer experience while maximizing operational efficiency and enabling scale in markets. By closing this funding round, we are confident that our business will seize new growth opportunities in various market segments as we build a sustainable and commercially viable business.
Alper Celen, Founder of Enhance Ventures, added: “With the growing demand for fresh foods, Right Farm is an attractive investment proposition that we seek to bring to farmers and the food industry. Our investment with DisruptAD reflects our belief that Right Farm management has the right vision that can transform the fresh produce sector in the long term.
Right Farm’s founding team includes CEO Elie Skaf, COO Mazen Mourad and CTO Mohammad Abu Ajamieh who lead a diverse team of over 30 members from 13 different nationalities, with experience in tech start-ups and the industry fresh produce in companies such as Careem, Noon, Aramex, StarzPlay, Groupon, Hyke, Fresh Fruits Company, Kibson’s and Barakat. The company operates from its cold storage facility in the heart of the UAE fruit and vegetable market.
About Right Farm
Right Farm is a fast-growing B2B technology company that is revolutionizing the food supply chain in the MENA region. Founded in 2021 and based in the United Arab Emirates, Right Farm is transforming the way businesses source produce by aggregating local and global food supply through an innovative online B2B shopping platform.
Right Farm leverages the power of data and technology to optimize the fresh produce sourcing process and modernize the connection between food suppliers and businesses. The company’s mission is to create a more sustainable supply chain while addressing food safety by increasing operational and financial efficiency throughout the fresh produce value chain.
For media inquiries, please contact Right Farm: Joe Afif, Director of Marketing and Growth, [email protected]
DisruptAD, ADQ’s venture capital platform, was launched to accelerate the future of innovation. The platform provides productive incubation, investment, and commercial scaling opportunities for tech start-ups in state-of-the-art infrastructure for a digitally-led era. DisruptAD aims to advance R&D and unlock the potential of the UAE’s innovative and entrepreneurial ecosystem through highly skilled technology talent.
DisruptAD attracts and builds a thriving community of founders, fund managers, incubators and accelerators to develop, support and scale disruptive technologies globally from Abu Dhabi.
About Enhancer Ventures
Enhance Ventures is the venture capital studio for the Middle East, North Africa, Pakistan, Turkey (MENAPT) region, building and investing in companies for the future of finance and commerce. Enhanced’s portfolio includes leading online gifting platform Joi Gifts (joigifts.com), AgTech disruptor Right Farm (rightfarm.com), SME digitization and payments platform Clevr (theclevrapp.com) and marketplace from the conscious trade Blue Terra (blueterra.co) among others. Enhance also partners with large corporations and governments to build innovative companies and venture capital studios as part of its Enhance Innovation unit. Enhance is headquartered in Dubai and Riyadh and operates in 9 countries in the MENAPT region.